LMI isn’t a short cut to crushing dreams

Labour Market Intelligence has always been a strange beast for people who deliver IAG to wrestle with. At what point during a client’s impassioned description of how the cash will soon be rolling in from the Youtube views of his stop motion animation videos (actual example) should you raise your hand, clear your throat and kick down the door of this (sometimes scarily) well thought out vision to let in the cold light of reality?

An article in SecEd this week called “Is University the best preparation for the future?” by the Head of an independent girls school bemoaned that this conversation doesn’t happen often enough and we need to stop the treadmill of students into HE courses which do not lead to employment.


She recounts listening to a radio program about 3 recent graduates in who were all struggling to find employment in their chosen fields of study.

A recent radio programme focused on the efforts to find employment of three out of work young people. One had a degree in journalism with media and cultural studies, another a degree in drama in the community, and the third had a diploma in ocean science. All had very specialised qualifications, which appeared to relate to specific jobs and careers, but their courses were so specialised that they may actually have closed doors, not opened them.

Most news organisations recruit students with high-quality degrees in subjects such as English or history and politics, augmented by a post-graduate journalism course. Arts in the community have been badly affected by spending cuts and many organisations are now staffed by volunteers. And a diploma in ocean science does not carry the kudos of a science degree. These young people had applied for huge numbers of jobs without success; all were working as volunteers in some capacity, but growing increasingly disheartened. One wonders what careers advice or guidance they had received

It’s that last sentence which crystallizes a lot of recent comment about LMI and it’s use with learners trying to pick their way through the ever complex array of routes out of education and into employment. This expectation is that, if those students had heard the right advice and been made aware of the prevailing winds of the job market, they would never have chosen those HE courses and never have have dared to dream the dream of working in journalism or studying the wet stuff that covers 70% of the planet.

But I think that’s a misleading assumption of what LMI could do and the role it can play in guidance.

It doesn’t have to be a roadblock. It doesn’t have to be a dissuasive element to certain career areas. It doesn’t have to be the end of an aspiration.

It can be the ignition for a new possibility. It can be a door opener for a new direction but it also can be, for those careers mentioned above on that radio show and many like them whose future employment numbers will be decreasing, a clear indicator of the barriers that will have to be overcome to achieve success. It can be a motivating influence to those students to work harder, achieve better qualifications, network more and gain more work experience to rise above the large number of competitors for a smaller number of jobs.

Would those students say that they went into their HE courses with their eyes open to the test of finding connected employment afterwards? I don’t know, but it doesn’t necessarily follow that LMI would or should have stopped them running up that particular hill.

LMI can be a positive influence on career choice and should be celebrated for it. 



  1. Well said, It poses questions like, ‘You want to be a deep sea fisherman? Do you think you might have to move away from home to do that?’ or ‘How much do you think they pay vet nurses?’ In short, it makes pupils think about the consequences of the path they are choosing. Failure to think of the effects that their choices have on their future is a major force of students dropping out of courses.

  2. Hi Russell
    I am the Comms Director for the Career Development Association in New Zealand. I am also the editor for our Association “Ezine” which goes out to our members quarterly. Our up coming issue is themed “Careers by the numbers”, focused on making sense of statistics in a meaningful way for our clients.
    I read your post, “LMI Isn’t a shortctut to crushing dreams” at http://secondaryceiag.wordpress.com/2013/05/19/lmi-isnt-a-short-cut-to-crushing-dreams/ and wondered if you would be OK with us publishing your post in our Ezine?
    Look forward to hearing from you!

    Warmest regards

    Sam Young

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