Since their launch in 2009, icould.com have consistently uploaded videos that most Careers practitioners will have reached for to use as a resource. Their short taking head films are excellent group work resources or quick starter prompts when presenting to a class. The Buzz quiz will also be a saved bookmark for many practitioners when working face to face to clients.
At the time of writing (May 2018) they have uploaded 2800 videos to their Youtube platform and linked pages (pages which are now stacked with useful LMI information powered by the LMI for All platform) so I thought it would be interesting to look at the careers featured in their most popular uploads
Health warning: With some of their videos now dating back almost 10 years, you should check them before using them in front of a class. Some of the interviewees references to past qualifications or websites will sound very outdated to young ears so do check.
So, by number of video views, the most popular icould videos are:
10.Music Producer – 31,000 views
Popular with lots of young folk and now much more accessible with the (relative) affordability of producing programs, it’s obvious why this video has racked up so many views.
9. Personal Assistant – 31,000 views
A surprise for me this, perhaps the ubiquitous nature of the role means lots of potential Assistants are interested in what is involved in the role.
8. Marketing Manager – 32,000 views
Also another surprise to me as it’s a job title that doesn’t catch as many headlines as others but their seems to be significant interest.
7. Human Resource Manager – 34,000 views
Similarly, perhaps HR Managers are roles that people see advertised and look for clarity on what is involved with the role so find a video such as this.
6. Games Developer – 37,000 views
Okay, that’s much more in line with my stereotypes of your typical Youtube user
5. Prison Officer – 48,000 views
Another interesting entry, in my experience people are drawn to the public service aspect of being a prison officer and the security (ahem) that comes with the role.
4. Business Development Manager – 49,000 views
Another fascinating entry as it’s a role with significant potential for challenge and progression yet not one widely known.
It also does have the best comment to geek out the narrative career theory nerds
3. Captain – 56,000 views
A Captain of what? The Starship Enterprise?
No, a cruise ship.
2. Speech & Language Therapist – 76,000 views
Lovely to see such a therapeutic and giving role with this many views but also a role with significant science requirements. The comments below the video are also extremely positive about Helen’s (the interviewee) demeanor and story so it seems that it is not just the job title of an icould video that draws viewers but also the inspirational value.
And top of the charts!
1. Entrepreneur – Sir Richard Branson – 97,000 views
Helped with a little sprinkling of star name attachment, the role of Entrepreneur is still something that entices the dreamers and aspirationally minded looking for career advice.
At the other end of the scale, there are also many professions whose videos have not caught the imagine of the Youtube community. Spread a bit of love to Phil, the Centre Director who’s video has accumulated 6 views.
leave the scary stare out of the thumbnail Phil.