With the move to a new College, one of my first jobs has been to update our public facing Careers pages on the College website. According to the DfE FE Careers Guidance this should include a Careers Programme Statement that I have previously blogged about here.
This is content that doesn’t sit naturally alongside main purpose of a Further Education website as so much of this public facing tool is solely dedicated to marketing the College. Usually written and designed by a dedicated marketing team, the website is an important part of the recruitment drive that all FE Colleges must consistently undertake to prosper.
While the majority of the rest of the site is dedicated to informing but also enticing potential learners to use the College, the remit of the Careers Programme Statement has to be written, as dictated by the Guidance,
in a way that enables learners, parents, college staff and employers to access and understand it.
So it has slightly different audiences to reach but ultimately all with the same wider strategic goals of a modern FE College in mind. To inform your local community of the work the College does with its students and to invite collaboration and integration with that community including the local labour market.
I am seeing plenty of schools start to upload similar Statements on their websites but examples from FE Colleges are a little more sparse currently. If you know of any, please drop a link in the comments below.