Our Further Education Careers Programme statement (v2)

With the move to a new College, one of my first jobs has been to update our public facing Careers pages on the College website. According to the DfE FE Careers Guidance this should include a Careers Programme Statement that I have previously blogged about here.

This is content that doesn’t sit naturally alongside main purpose of a Further Education website as so much of this public facing tool is solely dedicated to marketing the College. Usually written and designed by a dedicated marketing team, the website is an important part of the recruitment drive that all FE Colleges must consistently undertake to prosper.

While the majority of the rest of the site is dedicated to informing but also enticing potential learners to use the College, the remit of the Careers Programme Statement has to be written, as dictated by the Guidance,

in a way that enables learners, parents, college staff and employers to access and understand it.

So it has slightly different audiences to reach but ultimately all with the same wider strategic goals of a modern FE College in mind. To inform your local community of the work the College does with its students and to invite collaboration and integration with that community including the local labour market.

I am seeing plenty of schools start to upload similar Statements on their websites but examples from FE Colleges are a little more sparse currently. If you know of any, please drop a link in the comments below.



We are beset on all sides by the tyranny of bad CEIAG reports


“say jobs of the future again, I dare you, I double dare you”

A lot of reports get published that look at the state of CEIAG provision for young people in the UK and offer improvement ideas. As well as policy makers there are a vast number of stakeholder organisations in this arena and across areas such as social mobility, apprenticeships, vocational education that all overlap with Careers Advice. Some of these organisations are more upfront in the policy ambitions of their backers than others but all have found that publishing a report is a proven method of gaining those all important media column inches if you want to advance your agenda.

Some sink, never to pass over the desks of Ministers while others take center stage in shaping Government thinking. The quality spectrum of these reports is wide and two came out recently that, to my mind, should be filed at the weaker end of the publication pool.

First up came Beyond the Numbers: Incentivising & implementing better apprenticeships from the University of Sheffield. Branded under their “Sheffield Solutions” research arm, the publication was based on a number of interviews with

local and national stakeholders in education, training and youth services, staff members – including tutors, trainers and employers

views from apprentices which were collected from

two focus groups and a number of in-depth, semi-structured interviews

as well as previous publications. The report includes quotes and stories that rehash the cliches of school CEIAG’s relationship to apprenticeships, including a lack of information regarding alternative to HE routes, a belief that apprenticeships were treated as a second class pathway and that high achieving pupils were actively discouraged from applying for them. The actual application figures of young people compared to the opportunities on offer, isn’t considered.

Where the report really falls down though is in it’s recommendations for schools


  1. Rethinking school league tables to include apprenticeships – this already happens. When you go the DfE school comparison site you can find individual school data through school name, distance to your postcode, through Local Authority area or through Parliamentary Constituency. Users can then scroll down past huge amounts of information about the school to find the Pupil Destinations – what pupils did after key stage 4 drop down menu and, hey presto, there is that information.


You can also find this data about key stage 5 leavers on the 16-18 tab further up the page.

Apprenticeship destination information is a single drop on a website that is an ocean of information about each school from the number of teachers, to the performance of disadvantaged pupils, to the number of pupils entered in Physics, Biology and Chemistry. Data on pupils remaining in education or employment after leaving the school is included in the headline data


but the sheer amount of other information means that users are left to navigate to find what is important to them.

2. Extra training and resources for Careers Advisers in school about apprenticeships – nobody is ever going to say ‘no’ to more resources or extra training which is why the DfE has contracted organisations across the country to offer this to schools. The provider across the Midlands is Workpays. They will come into school to offer provision for students, send you resources and offer training. The DfE has a page with resources for schools and advisers and the ASK (Apprenticeship Support & Knowledge) providers will come and offer events for students. The University of Sheffield is, again, recommending something that already exists.

3. Coordinated, single application process for apprenticeships – Guess what, it already exists. Find An Apprenticeship is not a great website (it’s text search is terrible) but it is a single, coordinated portal for apprenticeships. All of the apprenticeships, they’re all on there. What it is not though is a single application process as many apprenticeship vacancies require an applicant to click through to the employer website to register (again) and complete an application. This is something that is out of the hands of Government as many employers will insist on their own hiring methods that are standardized across their business for all job roles. This is part of the challenge when supporting a young person through a labyrinth registration process on a company website full of business jargon but it fits established employer HR practices.

So all three of the recommendations for education are, to some extent, already in place which highlights how, while diagnosing problems with CEIAG provision may be achievable, offering solutions requires more a real understanding of the landscape.

The other report that caught my attention was Averting a 90Bn GDP crises: A report on the image and recruitment crises facing the built environment carried out by Kier Group by polling “2000 secondary school teachers, advisers and parents.” The Group, a profitable player in the UK construction market, look very keen to play their part in improving student career advice by pledging 1% of their workforce to act as ambassadors and place a “virtual world plaque” on sites to help the public “explore a digital world of information on a project.” They hope that these initiatives will begin to change widely held views of their industry as their poll reports 73% of parents not wanting their child to pursue a career in the sector and, despite 76% knowing that apprenticeships lead to careers in construction, 45% wouldn’t encourage their child to take an apprenticeship when leaving school. To it’s credit the report gives context to the current CEIAG landscape by devoting a whole page the loss of funding and the placing of the legal duty on schools in 2012.

Where the report fails to offer much value is, again, in the recommended solutions, both those from within the construction industry and from government, to improve the situation. Despite clearly identifying that parents are a persuasive and influential negative voice against young people aspiring to work in their industry they suggest nothing to then engage with parents. That parents are an important voice in shaping the career views of a young person is backed up by other data and we also have clear indications of how young people would like to receive their CEIAG and what types of provision help them most. An important type of provision is work experience and workplace visits, the report also fails to acknowledge or offer a proposal to grow the dearth of these opportunities in the sector.


The 1% workforce ambassador pledge will hopefully, from a very low base, improve the number of work inspiration opportunities.

From Government they ask that the Careers & Enterprise Company is allowed to continue it’s work (it will be so this isn’t much of recommendation) and

2. Mandate that every school gives children a minimum of three one hour careers advice sessions – the first session with a school advisor, follow up sessions with ambassadors from relevant industries.
3. Ensuring the frameworks and resources are in place to support schools and colleges to meet all of the eight benchmarks identified by the Gatsby Foundation14 for best practice careers advice
4. Mandate that the careers advice process begins as early as possible in a young person’s life to enable them to make informed choices about their subject/course selection

which are all useful and worthwhile suggestions but after earlier acknowledging that

as part of the difficult choices made through austerity measures, funding for Connexions was cut, leaving a significant responsibility largely resting with schools themselves

and that

given substantial and repeated budget cuts, other schools are unable to provide the kind of service that they would aspire to

the report fails to then include the obvious point that these (uncosted) increases in service provision would require more funding. This shows a lack of willingness to bring up the funding of public services for the wider benefit and a failure to acknowledge the financial reality in schools.

Reports that help shine attention to the issues with employer engagement and CEIAG in schools but also then offer constructive solutions that work within the realities of the landscape are to be welcomed. Reports that finger point at a Careers service under funded and unable to solve all of the problems laid at it’s door without significant collaboration and investment, only have one purpose; to shift the focus of blame away from the other stakeholders.

My school was part of the Ofsted commissioned survey into careers guidance under the new duty and all I got was this blog

It’s been an exciting week.

Last Friday we got a call letting us know that today, we would welcome an Ofsted Her Majesty’s Inspector to view our careers information, advice and guidance practice in relation to the 2012 duty to secure impartial and independent IAG.


We were sent an email with a letter and a link to an online survey for parents in years 9, 10 & 11 to complete. We were asked to email some documentation before the day. 

Right, gulp, focus.

Two immediate thoughts.

  1. Hi, Mr Ofsted, you do realise that this time of year is MANIC for careers workers in schools as it’s college and sixth form application hand in time. My lunchtimes and break times are spent calming groups of slightly panicked teenagers that, yes, block capitals does actually mean BLOCK CAPITALS and reminding them of all the good discussions we had in our face to face meetings, the tasters, the careers fairs… So thanks for that.
  2. Why us? You’re only visiting 60 schools to survey their reactions to a duty designed to stop the funnelling of Year 11s into the school sixth form. And guess what, we don’t have a sixth form. Traditionally, only one secondary school in Luton has had a sixth form. On face value, we’re not a very good case study to see if the duty is really having an impact on school behaviour

Anyway, it was happening and immediately we were very positive about it. We hoped to use the day to show some of the great work the team at the school did and knew we had a good structure with talented people in place.

The day went very well. We were asked challenging questions but gave good answers backed up with documentation, data and student testimony. You don’t receive a grade, just feedback on findings and the feedback was very positive and a real testament to the hard work and dedication of all of the staff at the school but, writing this, I wanted to consider how our experience and might give insights into the findings of the final report.

Discussions throughout the day covered many topics from partnership working, to what impartiality means in a school without a sixth form to the impact of our work on destination data, from employer links to the recent Education Select Committee report on careers guidance but throughout the day the questions returned to our offer for our vulnerable students. How we structure the face to face guidance and pastoral support they receive to make worthwhile, aspirational and stable transitions onto the next stage of their learning or career. Now, this shouldn’t be a surprise, since it’s written on the front of the PDF in that link up the page that they focus “particularly” how the duty has impacted IAG work with those students but it did remind me that quality IAG for all is still an aspiration above the expected and required. I hope the final report doesn’t conclude that, because a lot is done for those students, then things must be ticking over nicely for the rest and gloss over weaknesses in school’s reactions to the duty.

Discussions with students were important. Their experiences of tasters, visits, visiting speakers, careers fairs, face to face sessions and work experience fed heavily into the final feedback. Which is great because their experiences of the range of provision they have had, can’t be faked. It has to have been there throughout their school experience and for the survey to get a real insight into careers work in schools, inspectors should give time to listen to this and give suitable weight to the student’s evidence.

I look forward to the final report and will be very interested to see the range of evidence and experiences the inspectors will have had.

Oh. One final thing. A prediction – The National Careers service, in regard to it’s offer to schools and young people, isn’t going to come out of this well. 

Edit – Update –

Today I spoke with a Teaching Assistant at our school who has a daughter in Year 11. She took a look at the survey Ofsted had asked us to send all parents of children in years 9, 10 & 11 alongside the visit from an inspector last week. She gave me a run down of the some of the questions, mostly asking parental opinions about how well they felt the school supported their children with choices around careers – all sensible stuff. But then she explained a problem. One question particularly asks what route her daughter will take after Year 11 and asks for a box to be ticked next to one option from a series of choices. None of those choices, it seems, offer the option of a Sixth Form College. Listed are choices such as “School Sixth Form” or “Another School Sixth Form” or “Further Education College” etc. Unfortunately, as I’ve explained above, these aren’t worded to take this into account. Our TA explained that she wasn’t sure what to put and typed in “independent Sixth Form” in an “Other” box. If lots of parents repeat this, depending how many schools in the 60 visited don’t have their own Sixth Forms, then the results in the final Ofsted report might be very unreliable.